Kata Beach is emerging as a new destination within the plethora of beaches on Phuket Island in Thailand. An example of this is the new 5-star Avista Resort and Spa hotel, which has 143 suites and rooms. Its style is modern yet low-key, providing a comfortable and exclusive feeling for travelers who would like to be near but not in the fray of the beach scenes close by. The atmosphere is exquisite and displays Thai service at its best while also being friendly. The fifth floor boasts Grand Deluxe Rooms which are immaculately clean. They have a separate bathtub and shower as well as a private balcony. The hotel is located on a hillside slightly inland from the beach. It is set right between Kata and Karon beaches. These two beaches on the southwestern side of Phuket merge into each other and are often identified as Kata-Karon Beach.